About

I am often humbled by the beauty surrounding my every day life. I’m a glass is half-full type of a person.

carolkellydesigns@gmail.com

Carol Kelly • NYC

I am a visual designer who loves to be a part of the solution. I believe that a flexible but focused approach to strategy enables organizations to be in a stronger position to deal with possible setbacks and to respond to new opportunities as they emerge. I am a team player who is not above rolling up my sleeves to complete a project. I am also a member of the American Institute of Graphic Artists, Surfrider–NYC chapter, and the Rockaway Beach Civic Association.

Skills

Brand Identity

Web Graphics

Strategy

Digital Design

Storyteller

Media & Marketing

Work Experiences

Director of Marketing and Branding (2022 – 2023)
NYC Department of Education
Develop overall marketing campaign strategies for the largest public school district in the nation. I oversee the creative team to conceptualize, design digital and printed content, and produce videos within budget and on deadline.

Art Director (2019 – 2022)
Director of Communications (2013 – 2019)
NYC Department of Youth &
Community Development
Develop and maintain overall communications for DYCD by conceptualizing, designing and producing digital and printed content within budget and on deadline. Oversee team ensuring accuracy of public facing website and social media accounts; create talking points; design related presentations, and information for the public and public events; write and edit content for in-house communication tools including websites, publications and newsletters; multi-task on communications situations, schedule project implementation and define budget constraints. Coordinate with the executive team to promote DYCD milestones and initiatives as well as serve as liaison to the NYC Department of Records and Information Services.

Visual Designer & LGBTQ Liaison 🏳️‍🌈
Office of Brooklyn Borough President
(2008 – 2013)

Conceptualization, design and production for the Office of the Borough President, including but not limited to: writing reports, brochures, invitations, web graphics, ads for print and web, magnetics, ground signs and environmental graphics. Work with in-house developers on website and content management systems. Responsible for outlining design objectives, preparing work schedule and budget estimates of outside design services. Photograph occasional press conferences and borough events. Serve as community liaison for the Borough President to the LGBTQ community and constituents.

Designer | Tribeca Film Festival
(2007)

Coordinator of design team for environmental graphics, including vinyl signs, banners, magnetics, vehicle graphics, ground signs and wall signs. Oversee all design, production and installation of signage needs for Tribeca Film Festival. Act as liaison with SWAG vendors. Outline the design objectives, prepare an installation schedule, and a cost estimate of design service from vendors.

Education

Fashion Institute of Technology
State University of New York
B.F.A. Graphic Design (Cum Laude) 2006
• A.A.S. Communication Design (Magna Cum Laude) 2004

New York City College of Technology, NYC
• A.A.S. Art and Advertising Design (Magna Cum Laude) 2003

Additional Skills:
Proficient in Adobe Creative Cloud (Acrobat, Dreamweaver, Illustrator, InDesign, Lightroom, Photoshop); video editing, WordPress and html. Extensive knowledge of Pre-press and Production; Silk-screening, Photography (Darkroom and Digital Photography); Scanning software; MS Office 365 (Word, Excel, PowerPoint) Copy editing and Copy writing; Teams, ZOOM, Slack, SharePoint